How to Tuesdays: Retail Buyers

So you had enough balls to create an apparel line even though it will most likely end up on ShirtTalkers and get blasted. Now, your’re looking to find out how you get your line into some of your favorite retailers. For todays tip, I’m going to be explaining how to get your brand in front of the right person and have them potentially become a “stockist“.

Find Your Market:
You need to research what retailers carry similar looks to your brand, and if it makes sense for them to add another brand that looks “similar”. Retailers usually carry only a certain amount of “alike” brands on their shelves. So you better have a damn good reason why they need to give up expensive shelf real estate for yours.

Figure Your Pricing:
Remember you are a “new” brand, retailers HATE taking risks on new brands. Your price points need to be enticing enough to outweigh the risks of giving up shelf real estate. USUALLY* retail markup is 2.5 x the wholesale price, so as a new brand you want to come at a little below your competitors on your wholesale pricing.

Find Your Buyer:
Don’t waste your time trying to walk into stores with your line. Usually the employees are prostitots who have no clue who the buyer is. If you do get lucky enough to meet the buyer in person, they usually won’t give you time of day since they are either too busy or hate being bombarded with people trying to sell them their lines without appointments. Instead, I suggest you use a Business Directory site and find the contact information of buyers for your desired retailers.

Emailing Your Brand:
When emailing your brand to the buyer, make sure you don’t overwhelm them with too information and pictures. Buyers tend to know what they are looking for and if your brand has “it” they will proceed in requesting for more information. My advice is to put 3-4 of your best pieces, a price sheet, production and delivery dates in the email.

Remember it’s all about the RIGHT Product, RIGHT Price, RIGHT Time. Hope this helps. – Cut N’ Sew.

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Perv Charney & American Apparel Settle Suit

We just got this press release from American Apparel and it looks like Perv Charney has settled with NYCBlanks.com because of the illegal resale of American Apparel blanks.

“Hey, guys!

Just wanted to pass on a press release we just put out at American Apparel. We’ve recently settled with NYCBlanks.com over the illegal resale of American Apparel blanks. It might be of interest to the t-shirt community, so I just wanted to pass it on.

If you have any questions, let me know.

Thanks!
Michelle”

“American Apparel Sues Violators of Intellectual Property Rights, Wholesale Policy,

LOS ANGELES — American Apparel (Amex: APP), the vertically integrated clothing manufacturer based in downtown Los Angeles, has recently filed lawsuits against resellers who have violated the company’s intellectual property rights and wholesale policy by selling unembellished blank American Apparel garments. The company plans to file further suits against other noncompliant individuals and companies as well.

Since opening its first retail stores in 2003, American Apparel has privately intervened in situations where wholesale customers are reselling its products on the open market. These resellers often infringe upon American Apparel’s intellectual property rights by using copyrighted photographs and artwork to sell its products in violation of the company’s terms and conditions, which clearly prohibit the resale of blank American Apparel products.

“What some customers choose to ignore is that intellectual property is just that: property. The law prohibits this type of theft, regardless of intention, knowledge or profit,” said Joyce Crucillo, chief litigation counsel for American Apparel.

American Apparel is now taking aggressive steps to protect its intellectual property, brand and business by enforcing its resale policy, which allows buyers to resell garments only after altering or screenprinting. On January 14, 2010, the company initiated a lawsuit in the United States District Court for the Central District of California against a former online retailer of American Apparel product, NYCBlanks.com, for copyright infringement, trademark infringement, unfair competition and false advertising, whereby it sought in excess of $1,000,000 in damages as well as injunctive relief. The case recently settled, with NYCBlanks.com admitting liability and agreeing to cease the resale of American Apparel product and pay a sizeable amount to resolve the issue.

About American Apparel

American Apparel is a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel based in downtown Los Angeles, California. As of March 20, 2010, American Apparel employed approximately 10,000 people and operated 280 retail stores in 20 countries, including the United States, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria, Belgium, France, Germany, Italy, the Netherlands, Spain, Sweden, Switzerland, Israel, Australia, Japan, South Korea, and China. American Apparel also operates a leading wholesale business that supplies high quality T-shirts and other casual wear to distributors and screen printers. In addition to its retail stores and wholesale operations, American Apparel operates an online retail e-commerce website at http://www.americanapparel.com.”

Update: Looks like NYCBlanks.com has shut down the site“NYC BLANKS will no longer be accepting orders. If you have made a recent purchase, we will send your items and email you tracking ASAP. Thanks and sorry for the inconvenience.” – Cut N’ Sew.

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Kitsons Gayzer Ross Cashes In


Shirt Talkers-Looks like Kitson the press whore retailer and Gayzer Ross are at it again. They are selling “Team Sandra” shirts and also put “Team Sandra” on their windows. They are infamous for selling 1 screen wonder shirts to prostitots who don’t know any better.

Anything to help their failing stores. Kitson in Malizoo is downsizing.- Cut N’ Sew.

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Real Quagmire Of New York


Shirt Talkers Looks like the Real Chin of New York only got paid 10k for her wedding photos. All major tabloids including US Weekly, InTouch, Star and People passed up on the offer to see walk her chin down the aisle. Are you surpised Cut N’ Sew?

Nope, who wants to see Quagmire walk down the aisle. Second, aren’t these women supposed to be “wealthy socialites” why are they trying to peddle wedding photos…. – Cut N’ Sew.

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UnderHAIR!


Shirt Talkers- Check out “Hairy Underwear” from designers Katriina Haikala and Vilma Metteri their brand “Tärähtäneet Ämmät” roughly translates “loony ladies”. What’s up with all these useless gimmicky products lately?

I don’t know, but it would be a lot funnier if they made bathing suits with hairy muffs. – Cut N’ Sew.

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Daily Celebrity Gossip Roundup

Jesse James had 11 mistresses Thesuperficial.com
Conrad Murray – Michael Was Alive at UCLA TMZ.com
Lindsay Lohan Responds to PowderGate With an Attack on George Lopez Popeater.com
Sandra Bullock Is Not Adopting Jesse James’ Daughter. Celebbuzz.com
Cameron Diaz Is One Freaking Hot Car Wash Babe! Popoholic.com
Tila Tequila Flashes Hollywoodtuna.com
James Franco Accepted Into Yale Starpulse.com

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Prostitot Queen: Tess Taylor

Shirt Talkers – Meet Tetanus Taylor she’s super trash from E!’s new reality show Pretty Wild. They are setting the bar high for all the up and coming Prostitots in Hollywood. Her claim to fame was her sister being apart of the “Bling-Ring”. Tetanus also models for Issa Lingerie.

Agoura Hills prostitots never cease to amaze me. She has a really old looking face and her adderall diet makes her ass droopy. – Cut N’ Sew.

***UPDATE*** : GREAT ROLE MODEL ALERT: TESS TAYLOR NAKED WITH A BONG!

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Hipsters Love Getting Raped By American Apparel


Shirt Talkers – Looks like Perv Charney has the L.A. sweetshop scene down to a science. More and more Hipsters are purchasing his is trash brand and paying top dollar for it “American Apparel’s total retail net sales increased 10.4% to $108.2 million for the fourth quarter of 2009 as compared to $98.0 million for the same period in 2008. However, comparable store sales declined 7 percent during the 2009 4th quarter.” – Apparelnews.com

Perv Charney is laughing all the way to the Bank. Once all the retarded sheep like hipsters realize his apparel is made in a legalized sweatshop in downtown LA, they might stop getting raped…literally.-Cut N’ Sew.

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Stop Talking Shirt! & Listen: T-Lame – Reverse Cowgirl

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Ricky Martin – IS GAY

Shirt Talkers- Ricky Martin cleaned out his closet today on his official blog. This must come to a huge shock to a lot of our readers.

What a great way to get press, playing the “Gay” card. Didn’t you see what it did to Ellen’s Career?! – Cut N’ Sew.”

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